In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Andy Krainak, President of VeeFriends. Andy is a top intellectual property company built through NFT technology, with over $240M in revenue since its May 2021 launch. He oversees a team of 40+ executives, leading the expansion of VeeFriends from an NFT project to a multimedia IP company.
With a background in brand building, Andy has launched notable partnerships, led a groundbreaking Web3 conference, and leveraged blockchain technology to deliver value through content and storytelling. Prior to VeeFriends, he served as EVP of Team GaryVee, leading the media and content engine behind Gary Vaynerchuk's personal brand.
Andy started as an intern for Vaynerchuk, promoting NY Times Bestsellers and raising millions through campaigns. He specializes in digital and brand strategy, including social media content, influencer marketing, and e-commerce. Andy is a graduate of Virginia Tech University and shares advice @Krainak.
01:02 – Episode intro, overview, and brief guest bio
06:20 – Interview start, meet Andy Krainak
08:11 – Learn more about Andy, his background in business, and the beginning of his Web3.0 journey
12:20 – What is VeeFriends, the vision behind it, and why it was created
16:14 – VeeFriend characters, what they represent, and the priorities of the values of the characters
20:31 – Diving into VeeCon 2023 and what is the focus of this years VeeCon
24:10 – How the ticketing works for VeeCon and how to attend
27:20 – ChatGPT Question: As the leader of a leading Web3.0 company navigating an unknown business landscape, how does he balance the pressure for short-term wins, especially with holders, with the long-term vision of the company?
32:23 – VeeFriends chat room, how he manages constantly moving forward, and the importance of taking a break
34:31 – Discussion on the gifts, access, and using Web3.0 and NFTs as a component to a business
38:18 – What he thinks VeeFriends could potentially look like in the future, where IP growth can go, and why would someone own a collectable related to that intellectual property
41:58 – How brands are approaching NFTs now, what companies might be thinking about when discussing potential opportunities in terms of collaboration with a brand, what are they focusing on, and why they might want to get involved
45:58 – What he is most excited about in Web3.0 and VeeFriends, and where to find Andy
Today’s show is brought to you by Daz3D
To learn more about Fame Lady Squad and our NFT project, visit our website.
Have a question, comment, or guest suggestion? Fill out this form
Do you want to sponsor our show? Fill out this form
Subscribe to our newsletter here
Follow Ashley “Bored Becky” on Twitter
Follow Danielle “NFTIgnition” on Twitter
Follow Cara on Twitter
Follow Andy on Instagram
Follow Andy on Twitter
From the Blockchain with Vayner3’s Avery Ak